Screen printing is a beautiful and practical art form, however, it can get a little tricky at times. In fact, people tend to make the same mistakes over and over again with their screen printing business.
Here are 4 common screen printing mistakes that you need to avoid.
- Forgetting to Mix the Plastisol Ink
Yes, the marketing department loves it when they tell people that you can use plasitisol paint straight from a can. Sure, there are some brands that come out nice and smooth but don’t trust the manufacturers. If your plasitsol ink is looking a little thick, don’t be afraid to add a little reducer to make it nice and smooth.
Once you get the ink creamy and smooth, it will flow effortlessly through the mesh making less mess and beautiful art.
- Sticking with only One Screen Mesh Size
Be honest, do you only use the 110 or 125 mesh screens for all of your work? Don’t worry, you are not the only one who does this but if you want to stand out from the crowd and create higher quality work, increase your mesh screen inventory.
Yes, the standard mesh screen sizes work great for standard jobs but if you are printing with halftones or high quality photos then you need to up your game and your mesh size. Don’t be afraid to grab a 190 or 230 mesh to do your high quality printing.
If you think that your plasitisol ink won’t go through the high mesh size, may I remind you to read mistake number one again.
- Not Updating Your Equipment
As the times change, so should your equipment. That old laser printer may have worked beautifully for you in the past but if you want to be printing high quality work using halftones then you need to pick up an inkjet printer.
Obviously, money comes into play here as this equipment can get expensive fairly quickly but if you want to take your shop to the next level then you need to invest in the right equipment. Besides, this equipment will most likely save you money in the long run as it will be more efficient, saving you time and energy on every project.
- Not Keeping Up with the Trends
Much like your equipment can get out of date, so can your design ideas or way of thinking. You need to study the trends and make sure you are keeping up with them. Make sure you are set up for discharge printing to create that softer look and feel or have a graphic designer that creates edgy art. The trends change quickly but if you are serious about making this business work for you then you need to change right along with them. Keeping up with the trends should be fun as it allows you to stay connected to the artistic side of the business.
If you have been making these 4 mistakes in the past, don’t feel bad as most designers are in the same boat. With that said, now is the perfect time to correct your past errors and take your screen printing business to the next level.