Organizations Should Invest in Custom Shirts

biz collection polo shirt

image courtesy of Biz Collection from the Biz Collection polo shirt range.

If you belong to a certain group or organization in Australia, and you don’t necessarily have an official uniform assigned to your affiliation, then it’s a good idea to consider an investment in printing custom polo shirts in Australia for all the group members.

 

Groups should be identified by their purpose, their mission, and by the individuals that make up the group. Without proper identification, it can be difficult to spread awareness for your group and to simply be identified as an affiliation. What better way to identify yourself and the people that are in your group with custom shirts that advertise your group name? If you belong to one of these three groups, or an affiliation similar to them, then it’s a smart investment to consider custom shirts.

 

School Clubs

There is a multitude of extracurricular school clubs that exist in today’s school systems, whether it’s elementary, middle school, high school, or college level. From interest groups like Environmentalist Club or Drama Club, to academic groups like Math Club or Chess Club, printing custom polo shirts Australia with the color and name of your school group is a fun, useful option. When your group attends public functions, hosts their own fundraiser drive, participates in charity, or competes in competitions, a custom shirt with your group name will be the ultimate method for identifying your group, and raising awareness for your school club. Show pride in the group you belong to, and raise the morale of your fellow group members with a nice shirt that has a custom logo to represent your group’s motive and mission.

 

Custom Polo Shirts Australia for Church Groups

What better way to spread the word of your church or religious group’s mission than with a custom designed polo shirts that’s embroidered or screen printed with your church information and official name? As a church affiliation, it’s common to do volunteer work, public charity events, and other special fundraising or service events that require your church to interact with the public. For situations like this, it’s crucial to have a uniform that identifies your church members. Not only does Polo Shirt Xpress make garments that look professional, but the polo shirts raise the credibility of your organization, and can also markets your church in a positive way. Advertising your church name and information, such as the address or location, phone number, and hours of operation or days of service, can invite other non-members to join your group, and will give them the essential information.

 

Custom polo shirts Australia for Sports Teams

While some sports teams require official uniforms, such as football or basketball jerseys, there is a few sports that don’t have any set jersey requirement. For sports like these, it’s still important to have a uniformed shirt that represents your team, even if it is not required. For example, for tennis teams or golf teams, an ideal choice of uniform would be a custom polo shirt, especially designed by custom polo shirts Australia. Visit http://poloshirtxpress.com.au for a super deal on getting your team logo or name printed on a nice quality polo shirt.

 

 

3 Tips for Product Designers to Relate with Their Audience

Understanding your target audience is necessary to ensure you create an appealing and successful piece of art. As a designer, you know that men typically prefer to see things they can aspire to (that hot new car or that giant mansion) but they also need proof that the product you are promoting actually works. It is your job to make sure this is portrayed in the art and text.

On the other hand, women want stories that remind them of the best version of themselves. They want to see that the product will continue to bring value over the long term. Once again, it is the designer that has to get this message across to the audience.

But what happens when you have to design something that needs to appeal equally to men and women?

Don’t panic and run out the door, here are three things to consider that will appeal to both genders.

Product Designers In Action

1. Write in an Active Voice
If you want to reach both crowds then write about the product in an active voice. Highlight the situations that the product is perfect for and make sure you provide proof of others saying the same thing.

Put on your graphic designer hat and select a photo or design that captures the story. As they say, a picture is worth a thousand words so make sure you choose wisely.

2. Highlight the Benefits
All too often, designers will promote the features of a product. To be blunt, nobody cares that it has “Super XYZ Technology”. All your customer wants to know is what will this product do for them. How will it make their lives better?

Again, as a product designer, it is your responsibility to highlight the benefits through graphics and text.

3. Create Strong, Positive Visuals
Whether it is through your writing or through your design, you need to keep the visual appeal positive. Keep your visuals clean and concise, as a cluttered page will usually turn people off.

Designing a nice, strong but clean design will go a long way in appealing to your audience.

The above advice will work perfectly, regardless of who your audience is. Keep this advice in mind during your next project and you will be pleasantly surprised with the results.

Different Types of Ink for Screen Printing

Trying to figure out which type of ink to use for your next screen printing project can be one of the most difficult tasks you will ever be faced with. There seems to be an endless supply of ink and all of them do something different. It is enough to make your head spin.

Since we don’t want your head to explode, we are going to break down a few of the more popular ink types that you will use to create your next masterpiece.

screen print ink

Screen Printing Ink Types

Before we get into the different types of ink, you need to decide what it is you are printing. As you might expect, the ink for t-shirts is going to be extremely different than the ink for your latest sci-fi poster.

Now that you have decided on your next printing project, let’s get into the different ink types.

T-Shirt Printing Ink

If you are not printing a t-shirt, feel free to skip this section but be warned, you may miss out on some great information.

Water Based Screen Printing Ink

Are you looking for a nice, soft t-shirt that is easy to cure and dries incredibly quickly? Well, look no further than your standard water based screen printing ink.

There is a wide range of water-based inks mostly dependent upon your price range. If you are creating a high quality t-shirt, it is recommended to put a little extra cash down on the professional ink such as Ryonet. On the other hand, if you are creating a shirt for your little brother or your Monday night bowling team, then go ahead and get a cheaper priced product such as Permaset Aqua.

Plastisol Screen Printing Ink

Meet the standard ink for printing t-shirts. That’s right, if you are wearing a screen printed t-shirt right now, it was most likely printed using plastisol ink. As you might have guessed this ink is made from plastic and as such requires intense heat to cure it.

If you don’t have a conveyor dryer or something equivalent, stay away from the plasitsol ink as it most likely won’t hold up in the long run.

Discharge Screen Printing Ink

This may be the coolest ink you will ever use. Discharge screen printing ink uses a method where it actually removes the color from your shirt and replaces it with the ink color. As a result, you won’t even notice that you have ink on your t-shirt.

Pretty neat trick, right?

Pro Tip: This method works best on 100% cotton t-shirts. Results may vary on other material.

Screen Printing Inks for Posters

If you skipped over the t-shirt ink section, we are a little hurt but we understand. The poster ink section is very simple as we only have one suggestion.

Water Based Screen Printing Ink

That’s right, it worked great on the t-shirt (oh right, you didn’t read that part) and it works even better on posters. The water based ink soaks into the paper and as such, it doesn’t require any curing. You let them air dry for a bit and voila, you have an amazing new poster.

These are the basic screen printing inks that you will most likely need to stock. As mentioned there are plenty of other types but these inks that will do just about anything you require.

The History of Screen Printing

Some of you may be thinking that there is no need to learn about the history of screen printing, however, understanding this rich history can be a valuable asset as it will give you an increased appreciation for your art work. As well, knowing the vast history of this art form will help you stay ahead of the game. As they say, you don’t know where you are going if you don’t know where you’ve been.

printing-history-screen-printing-warhol

A Brief History of Screen Printing

Song Dynasty: 960-1270 AD

The earliest evidence of screen printing can be traced back to the infamous Song Dynasty. The Japanese and other Asian cultures utilized some incredibly crude methods to develop and refine screen printing.

Welcome to Europe: Late 1700’s

Incredibly the art of screen printing stayed with the Asian culture for hundreds of years before it was finally brought to Europe. Although, this technique was introduced to Europe in the 1700’s, it would still take some time before it became fully accepted.

Samuel Simon: 1907

It wasn’t until 1907 that an Englishman by the name of Samuel Simon saw the power of screen printing and patented his own technique. Mr. Simon used his new screen printing patent to sell high quality wallpaper and stunning silk printed garments to the wealthy.

Screen Printing and Chemistry: 1910

As 1910 rolled around, more people such as Charles Peter, Roy Beck and Edward Owens began experimenting with chromic acid salt sensitized emulsions to create photo-reactive stencils (say that 3 times fast).

It turned out that their experiments were a success as these three pioneers revolutionized the screen printing process with their introduction of photo-imaged stencils

Serigraphy: 1930s

It was during the thirties that a group of artists, led by Guy Maccoy, decided to coin their own phrase, serigraphy, to differentiate between commercial screen printing and artistic screen printing.

Andy Warhol and Marilyn Monroe: 1962

Serigraphy became popular in the United States when Andy Warhol created a stunning depiction of Marilyn Monroe using screen printing techniques.

The Future of Screen Printing

The future is unknown but today, screen printing is widely used to create posters, t-shirts and other works of art.

As we have seen in the past, all it takes is one idea to spark a generation of artists. So what is the next big idea for screen printing?

Your Guide to Designing with the Golden Ratio

For our very first article here at the Daily Design Spot, we’re going to provide some information on how to design using an ancient technique, the golden ratio.

golden-ratio

If you are a designer or a nature enthusiast, you have most likely witnessed the Golden Ratio. This is a mathematical ratio commonly found in nature, which is based off of the Fibonacci sequence. Remember the Fibonacci numbers you had to learn in high school math? No? Don’t worry about it, nobody does but they were also a main piece in the Da Vinci Code movie with Tom Hanks. Now that, you remember!

Moving on.

What is the Golden Ratio?

The Golden Ratio describes a natural, eye-pleasing relationship between two proportions. If you remember the movie then you most likely know that this is a 1:1.61 ratio.

When you plot this ratio on a scale, it forms a beautiful spiral that is commonly seen throughout nature and in the last 4000 years of art and design. As such, if you want to make your customers happy, make sure you use the Golden Ratio.

How to Use the Golden Ratio

It may sound tricky to implement the Golden Ratio in your designs; however, there is a quick and easy way that will have you creating beautiful, Da Vinci like artwork in no time.

If you are familiar with the “Rule of Thirds” then you pretty much well on your way to being a pro with the Golden Ratio. The Rule of Thirds dictate that you divide your canvas in to thirds, both horizontally and vertically. The intersection of these points provides a natural and eye-catching focal point.

The Rule of Thirds can be applied to any shape imaginable but when you apply it to a rectangle with the 1:1.61 proportions, you will form the “Golden Rectangle”. This will of course have people gushing over your artwork and demanding more.

There are other ways to implement the Golden Ratio but this is by far the simplest method.

Why You Should Care About the Golden Ratio

As mentioned above, it has occurred in nature since the dawn of time so people have evolved with this ratio. As such, it is naturally appealing to our eye. If you are serious about creating stunning artwork then this is the best way to do it.

If you still need a little more convincing, why not check out these works of art that implement the Golden Ratio:

  • The Last Supper by Leonardo da Vinci
  • The Creation of Adam by Michelangelo.
  • The Birth of Venus by Sandro Botticelli (the canvas is actually a golden rectangle)
  • The Sacrament of the Last Supper by Salvador Dali

These are just a few of the many examples of the Golden Ratio. Perhaps, your next piece of art will be alongside these artistic icons.